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Sunday, 7 October 2012

Logo Design

My partner and I decided that we needed a Production company name and identity to enforce the realism of our end product. We resulted in choosing 'Woods Today films' as our production company name as a lot of amateur film companies name themselves after their first production which was our GCSE film last year; 'If you go down to the woods today...' After choosing a name, we set out to designing the logo:


Original sketch
The original sketch, when we set out to designing on the computer, quickly became:

We decided the Owl was a good addition as it holds connotations of both Thriller and Woodland which relates to the name. Owls also represent Wisdom which gives our identity a more powerful presence. The logo is made out of a number of elements which are depicted below. The image also includes a number of different coloured designs:



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