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Tuesday 25 September 2012

Advert Analysis - Lynx

Lynx Advert

This advert is a recent campaign by Lynx deodorant, which plays on Prince Harry's recent scandal in Vegas. It implies that the reason Harry was so attractive to the women he spent the holiday with was because he used lynx deodorant. 
Original Advert
Analysed Advert
Dominant Reading - Funny; having fun; not serious and only a laugh.
Oppositional Reading - inappropriate; not funny.



1 comment:

  1. Good understanding of alternative readings here. What about negotiated reading?

    ReplyDelete