Advert Analysis - iPhone 4

iPhone 4

This is the advert for the iPhone 4 where Apple forms the ideology that the iPhone was a revolutionary phone and it is always up to Apple to 'set the bar' for quality in phones.

Original Advert

Analysed Advert

Dominant Reading - iPhone is revolutionary, useful product and is superior to all other phones on the market.

Oppositional Reading - iPhone is merely a money making product; not made to satisfy consumers with features no other phone has. Almost feminist view that the iPhone is represented as the only option and due to it's commercial backing, over shadows most phone manufacturers and reduces sales.